The BeKind Story

BeKind began with a simple yet powerful vision: to create meaningful connections with guests, communities, and the environment through acts of kindness. In 2017, we planted our roots in the pristine waters of the Maldives with Fushifaru Maldives, our flagship resort. More than just a luxury destination, Fushifaru became our foundation – where we honed our commitment to heartfelt hospitality, built lasting guest relationships, and established our reputation for excellence. 2025 marks our transformation from a single resort to BeKind, a unified and innovative hospitality group that celebrates culture, community, and conscious living. With Meyyafushi launching under our new brand, we’re ready to scale our impact while staying true to our core values of kindness to the environment, community, guests, and residents. From property to portfolio, our journey continues to be guided by one unwavering principle: that hospitality, at its heart, is about kindness. And that’s a story we’re just beginning to tell.